18th-21st September, 2025

Voie de l'éveil I London Pop-up

The London Pop-up, which took place from 18–21 September 2025 during London Fashion Week at 59 Greek Street, marked a key moment in bringing brand’s eternal vision to a broader audience. The event centred around the *Voie de l’éveil* collection, showcasing the brand’s exploration of the relationship between body, time, and garment. A reception on the opening night set the tone for an intimate experience, offering attendees a first look at the collection in an immersive, thoughtfully designed space. London holds a special place for the designer, serving as the city where Roxuan honed both her design skills and her perspective on life, making this event not only a presentation of the collection but a personal celebration of her journey.

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